Xerox eShowDaily [Drupa]

A multilingual daily newspaper used to showcase Xerox printing technologies and inform visitors to the important occurrences at the Drupal Printing Conference. The content was written, photographed, translated, designed, and printed on the show floor using Xerox equipment every day. 

The Brief:<

Xerox wanted to make a lasting impression at Drupal. A rocky start to their digital printer line had left a bad impression on customers. Since then all the kinks had been worked out and their new line of digital printers were capable of reliably producing high quality, variable print documents, with a short turnaround time. A hand out piece was required to showcase the print quality, the digital work flow, and the fast turnaround. The piece had to attract the attention of a passer by, inform them about the new products and events in the Xerox Hall, and showcase the quality of the new printers. All this had to be done in English and German, on a daily basis, and with a minimal amount of people working on it.

The Concept:<

Even though this was intended to be a newspaper the idea was to showcase the printer's quality by creating a final piece that looked more like a magazine. To further emphasize the quality a large number of varying pictures were used. English and German text varies greatly in length when describing the same information. To overcome any layout issues, and seniority of language, the piece was design in a flip and rotate manner where each language received a front page and the piece could be flipped over to see the other language.

The Solution:<

This turned out to be a monster of a project. A number of people were involved, making it possible to create a new piece everyday, even though much preparation was taken before the show. A partnership was established with Cahners to provide timely news about current events. Two writers created the articles in English, which were then translated by two other people. I was responsible for taking accompanying photographs as well as the design and layout. Each issue used an individual color palette to distinguish it from day to day. A base template was created but much of the content varied greatly and so a flexible design approach was used. Work started at 8:00am and the piece was sent to the on site printer at 6:00pm. Due to staffing considerations the piece was bound off site over night and delivered at 7:00am just in time for us to look at it before we started again.